BLACK FRIDAY: The best men's grooming deals, updated daily →

Updated November 2026

The best men's grooming products of 2026, ranked.

Shavers, razors, beard care, skincare, hair and body. We sort out what's worth buying, what to skip, and which pick fits your skin, hair and budget.

No paid rankingsPros & cons for every pickPicks for every budget
Men's grooming kit laid out on a dark counter: beard oil, balm, shampoo, brush and comb
Start hereThe 10 grooming products every man should own
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  • Budget to premium picks
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  • Honest pros & cons

Editor's picks

Best men's grooming products of 2026

One standout per category. We may earn a commission when you buy through these links, at no extra cost to you. How this works

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Best electric shaverBraun Series 9 PRO+ electric shaver

Braun

Series 9 PRO+

A multi-blade head and a motor that adjusts to your beard's density. The closest electric shave we've found.

Best for: daily shavers with thick stubble

Best all-in-onePhilips Norelco OneBlade 360

Philips Norelco

OneBlade 360

Trims, edges and shaves with one tool. The flexible blade follows your jawline without nicks.

Best for: stubble and short-beard styles

Best safety razorMerkur 34C Heavy Duty safety razor

Merkur

34C Heavy Duty

Mild, forgiving and built to last decades. Replacement blades cost about 10 cents each.

Best for: beginners leaving cartridges behind

Best body groomerPhilips Norelco Bodygroom 7000

Philips Norelco

Bodygroom 7000

A two-sided head trims and shaves with skin protection built in. Fully waterproof for the shower.

Best for: chest, back and below the belt

Best hair productAmerican Crew Fiber styling paste

American Crew

Fiber

High hold with a matte finish that still looks natural. A barbershop staple for two decades.

Best for: short to medium textured styles

Best beard balmHonest Amish Classic Beard Balm

Honest Amish

Classic Beard Balm

Beeswax, shea and argan oil. Softens the beard, tames flyaways and calms the itch underneath.

Best for: medium to long beards

Best shave gelKing C. Gillette Transparent Shave Gel

King C. Gillette

Transparent Shave Gel

Clear gel, so you can see your edges and lines while you shave. Great for beard shaping.

Best for: lining up a beard or goatee

Cover of The 10-Minute Grooming Routine PDF

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How we pick

Grooming advice without the sales pitch

  1. We start with the problem. Razor burn, patchy beard, dry skin. Picks are ranked by how well they fix it.
  2. We read the fine print. Specs, prices and long-term owner reviews, with the repeat complaints flagged.
  3. We show the trade-offs. Every pick gets pros, cons and who should skip it.
  4. Nobody buys a spot. We earn from some links, but brands can't pay to rank.
A barber trims a customer's hair in a brick-walled barbershop

Buying guide

The men's grooming products every guy actually needs

You don't need a cabinet full of bottles. A good men's grooming routine comes down to a handful of products that suit your skin, your hair and how you like to look. Here's what matters, category by category, and where to find our full rankings.

Quick answerStart with five essentials: a gentle face wash, a moisturizer with SPF, a shaving tool that suits your skin, a deodorant and one hair product. Add a beard trimmer and beard oil if you keep facial hair, and a body groomer if you trim below the neck.

Shaving: razor or electric shaver?

A blade gives the closest shave. A safety razor is the cheapest way to get it, and often the gentlest, because a single blade causes less irritation than five. An electric shaver is faster and kinder to skin that burns. If you get bumps, read our guide to the best razors for sensitive skin, and pair any blade with a decent shaving cream.

Beard: trim, condition, shape

A reliable beard trimmer with precise length settings does most of the work, and you don't need to spend much: our best beard trimmer under $50 keeps up with far pricier models. Beard oil hydrates the skin underneath; beard balm adds hold for longer beards.

Skincare: keep it simple

Wash, moisturize, protect. A face wash for men that doesn't strip your skin, a moisturizer, and SPF in the morning cover 90% of what skin needs. Our beginner's skincare routine takes under five minutes.

Body grooming and kits

Use a dedicated body groomer below the neck. The guards and blade design protect sensitive skin in a way a beard trimmer can't. If you want one box that covers everything, compare the best manscaping kits and beard grooming kits.

Hair, fragrance and the finishing touches

Match the product to your hair: paste or clay for texture, pomade for shine (see our hair styling guide). Finish with a deodorant that lasts all day and a cologne that suits you. Our cologne guide explains how to choose one without the guesswork.

On a budget?

Plenty of the best grooming products for men cost less than lunch. Start with our 10 grooming products under $20, or grab the Top 10 must-haves for 2026 one at a time.